Up-date: American Horse Publications Launches Its Third Equine Industry Survey

Newsdate: Wed 04, Mar 2015 - 8:30 am
Location: DAYTONA, Florida

Back in January, American Horse Publications (AHP) launched its third Equine Industry Survey to gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.

Take the AHP equine survey Now!

Take the AHP equine survey Now!

Those eligible to participate in the AHP Survey sponsored by Zoetis are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States.
© 2015 by AHP

In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering-Plough Animal Health and Zoetis, formerly Pfizer Animal Health.  In 2012, a second nationwide survey was conducted, sponsored by Kentucky Equine Research, Merck Animal Health, and Zoetis. The AHP 2015 Equine Industry Survey is being sponsored by Zoetis, a company made up of people who are supporters of the horse industry because of their love of the horse, not just because it’s their business.

The initial survey collected a total of 11,171 usable responses; the second survey yielded 10,539 usable responses. 

AHP is striving to exceed these numbers with its 2015 survey.

Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States.

This study is anonymous; this means that no one – not even members of the research team – will be able to associate information that is given with respondents. When the survey results are tallied, only aggregated results will be presented.

To take the 2015 AHP Equine Industry Survey, go to www.ahphorsesurvey.com

The survey closes April 1, 2015.

The 2015 AHP Equine Industry Survey is being conducted by American Horse Publications (AHP). AHP is a nonprofit association that promotes excellence in equine media. Its members include equine-related publishing media, professionals, students, organizations and businesses. Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP. Dr. Stowe is currently an associate professor of Agricultural Economics at the University of Kentucky.

About Zoetis

Zoetis (zô-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenue of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 27 manufacturing facilities in 10 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in120 countries. For more information, visit www.zoetisus.com.

 

About the Author

Flossie Sellers

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As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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