Lakeland Animal Nutrition, based in Florida, has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made Friday at the Alltech National Horse Show in Lexington, Ky.
Equine feeds for fit horses
The Alltech partnership provides Lakeland Animal Nutrition with a wide range of partner benefits, including exclusive marketing rights and will activate a number of marketing and promotional campaigns across their range of equine feeds.
This partnership provides Lakeland Animal Nutrition with a wide range of partner benefits, including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the United States and internationally an opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Speaking at the announcement, Jonathan Lang, marketing manager, Lakeland Animal Nutrition, said, “Lakeland Animal Nutrition is delighted to be an Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our feeds as well as partnership on nutritional research, product development and support of the world’s most prestigious equestrian event.”
“Lakeland Animal Nutrition was one of our more active and creative partners for the 2010 Alltech FEI World Equestrian Games™, and we are delighted that they will be partnering with us once again as we count down to the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Dr. Pearse Lyons, president and founder of Alltech.
Since 1919, Lakeland Animal Nutrition has been recognized as Florida’s leading provider of complete equine feeding solutions, all formulated to meet the unique needs of the Florida horse. Headquartered in Lakeland, Florida, with distribution throughout the Southeast, the company is supported by more than 30 years of natural nutrition solutions from Alltech, a global leader in animal health and nutrition.
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal and health nutrition companies throughout the world.
It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.