American Horse Publications Launches Its Fifth Equine Industry Survey

Two horses sharing the good news about AHP survey.
Two horses sharing the good news about AHP survey. Paul

Newsdate: Monday, January18, 2021 - 7:00 am
Location: SOUTH DAYTONA, Florida

The 2021 AHP Equine Industry Survey sponsored by Zoetis in partnership with American Horse Publications, launches January 18, 2021.

Healthy palomino horse in a field of flowers living a good life.

Healthy palomino horse in a field of flowers living a good life

The online survey is made possible by a sponsorship from Zoetis, the leading animal health company dedicated to improving equine wellness, every day.
© 2008 by Lenkadan New window.

American Horse Publications (AHP) launches its fifth Equine Industry Survey sponsored by Zoetis at ahpequineindustrysurvey.com. Horse owners who live in the United States, are 18 years of age and older, and who currently own or manage at least one horse are invited to complete the survey by March 30, 2021.

The survey, which is conducted every three years, will gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.

The online survey is made possible by a sponsorship from Zoetis, the leading animal health company dedicated to improving equine wellness, every day. Zoetis has sponsored the survey since its inception in 2009.

The previous four AHP Equine Industry Surveys each reached over 10,000 hands-on horse industry participants in the United States. AHP will strive to exceed that number with the 2021 survey, but we need YOU to make this happen.

DESCRIPTION: The purpose of this survey is to gauge participation trends and management practices in the U.S. equine industry. In addition, it seeks to gather information regarding the most important issues facing the industry. Please note that when we use the word "horse," we are referring to all equids (horses, ponies, mules, and donkeys).

This survey is being conducted for American Horse Publications (AHP). AHP is a nonprofit association that promotes excellence in equine media; members include equine-related publishing media, professionals, students, organizations, and businesses. Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP; Dr. Stowe is currently an associate professor of Agricultural Economics at the University of Kentucky. The survey is sponsored by Zoetis.

ELIGIBILITY: If you currently own or manage at least one horse, are 18 years of age or over, and live in the United States, you are eligible to complete the survey. Please answer the questions in this survey to the best of your ability, and please complete only one survey per household. It is anticipated that the survey will take 15 minutes to complete.

DEADLINE: Please complete this survey at your earliest convenience. The survey closes March 30, 2021.

CONFIDENTIALITY: This study is anonymous; this means that no one, not even members of the research team, will know that the information you give comes from you. When we write about the study, we will present only aggregated results.


Press release by AHP

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This news article is a press release received by the organization or person noted above. Press releases from recognized horse health companies and individuals are frequently posted on EquiMed as a service to our visitors. Please contact the author of the press release directly for additional information.

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