Ariat International, the leader in innovative Western and English footwear, apparel and accessories, announces its partnership with NFL player and team roper, Bear Pascoe. This sponsorship includes Ariatâs western offerings for both footwear and apparel.
Bear Pascoe - A Western way of life
Bear Pascoe grew up on a large cattle ranch in Californiaâs Central Valley where he spent much of his young life working alongside his family, and became an accomplished team roper at a young age, winning a truck at the age of 15.
Bear grew up on a large cattle ranch in Californiaâs Central Valley where he spent much of his young life working alongside his family, learning to love the sport of team roping. He became an accomplished team roper at a young age and won a truck at the age of 15.
When Bear married his now wife, Katie Pascoe, he entered into another rodeo family-- Grandfather, John W. Jones was a world champion steer wrestler; Father, John W. Jones, Jr. is a 3x world champion steer wrestler.
âBear possesses a deep appreciation and passion for the western way of life; he is an incredible athlete for both the NFL and western sports. He is a great fit for the growing Ariat athlete roster,â saying Susan Alcala, vice president of partnership marketing at Ariat International.
âI have been a longtime fan of the Ariat brand. I have to rely on key performance features to help me perform in and out of the arena when on the ranch and Ariatâs products offer exactly thatâfrom AriatTEK performance shirts to cutting edge boots like the Catalyst,â says Bear Pascoe. âAriat is a terrific partner, and I look forward to this partnership with such an authentic western brand.â
Bear Pascoe and his wife reside on Californiaâs coast in Morro Bay during the NFL off season where he enjoys roping with friends and family on his horse Fairlea Wicked ("Wick") who is one of his most prized possessions.
Bear is a Super Bowl Champion, and is currently a tight-end for the Chicago Bears. Pascoe played college football at Fresno State University, and was drafted by the San Francisco 49ers in the sixth round of the 2009 NFL Draft.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.
For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com