With the advent of Good Horsekeeping, buyers of equine products for use with their horses have a source where they can check out advertising claims about products for equines. Three products have now been added to those with the seal of approval from Good Horsekeeping:
Cowboy Magic, Majesty Calm Wafers & Sore No More’s “The Sauce” have received Horse Cent$ Magazine’s Good Horsekeeping Product Approval, according to the magazine’s publisher Laurie Cerny. “All three products are well-deserving of the Good Horsekeeping Product Approval,” Cerny said. “These products do their job and surpass other products in their category.”

Good Horsekeeping seal of approval
Buyers of equine products for use with their horses now have a source where they can check out advertising claims about products for equines.
© 2012 by Dennis Donohue/Shutterstock
The Sauce was credited for being a versatile healing aid –especially in treating thrush and rain rot.
Cowboy Magic was praised for keeping manes and tails healthy and in show-ring quality when used as little as 2-3 times a week.
Majesty Calm Wafers was one of more than a half dozen calming products tried that actually worked. When tested on a mare with extreme “show” anxiety it made her more manageable and thwarted stall weaving during a competition weekend.
Equine product manufacturers can have their products tested for Good Horsekeeping Approval, and featured in an upcoming issue of Horse Cent$ Magazine and on the magazine’s companion website. Products are tested for 30 days before being featured. Once a product receives the Good Horsekeeping Approval manufacturers can use the approval seal in their advertising. For more information email horsecentsmagazine@gmail.com.