Like many small businesses, Equatic Solutions, makers of Horse Quencher, struggles to cover all the marketing bases with a limited staff and just one product to fund the efforts. As the world’s only commercially available drink inducer created specifically for horses, and with hundreds of rave reviews, Horse Quencher has proven to be a fantastic product, but still, so many horse owners haven’t heard of it.
Horse Quencher by Equatic Solutions
Horse Quencher's proprietary blend of all natural grains and flavorings added to water make horses eagerly drink and is also great to pair with electrolytes to increase acceptance and aid in recovery after exercise.
© 2012 by Equatic Solutions
Enter Equine Quality Alliance (EQA). Founded to address the very same issues of the well-loved and successful brand Leather Therapy, EQA is an alliance of small companies in the horse industry that share four things: proven quality, proven customer service, uniqueness, and the need to share marketing efforts, especially in regards to attending the many horse expos and trade fairs that populate the calendar every month.
Pino Bangliforti, CEO of Leather Therapy, and president and founder of EQA, said, “After years of working very long hours in the office to launch Leather Therapy, but also traveling many weeks out of the year for shows, I decided there had to be a better way. I talked with some like-minded owners of great products in the horse industry, and EQA was born. When we met with Equatic Solutions, we knew right away that Horse Quencher had the right stuff to join EQA.
Equatic Solutions as an associate member joins EQA full members Leather Therapy, Grand Meadows, Equissentials, and Healing Tree. Owners and staff for each company are required to cross-train on all the other companies’ products, to promote customer education at trade shows and horse expos, a core value of EQA companies. Thus, for each show, only a few of the companies need to send representatives to work the booth space shared by the EQA members.
“We are so proud to be invited to join the highly selective EQA, and look forward to working with the group. It’s fantastic that my ‘baby’ Horse Quencher can go out there to be tried by a far greater number of people, without breaking my will to live with constant travel!” laughed Nancy Issenman, president and co-inventor of Horse Quencher.
Horse Quencher is available in single-serving packets, a 25-serving pouch, and a 144-serving tub, and in four flavors: butterscotch, root beer, apple and peppermint. All flavors have been cleared as safe for competing, including FEI level. For more information about Horse Quencher, please visit HorseQuencher.com or call 888-QUENCHS.
About Horse Quencher
Known for its humorous advertising headlines featuring Olympic horses, such as Hawley Bennett’s “Gin n Juice no longer has a drinking problem” Horse Quencher is nonetheless a serious product for a serious issue that most horse owners don’t consider. It seems common sense that horses will drink if they feel thirsty, but that’s incorrect.
Because horses lose salt as quickly as they lose water when they sweat, the salt levels never build up to trigger the thirst reflex. So, they drink when they feel like it, but frequently not when they should. Trailering, competing, different water at a temporary location, a new horse in the barn, illness, temperature extremes and weather changes all distract or deter a horse from taking a long drink of water.
Yet, proper hydration is the first and least expensive way to make sure your horse enjoys optimal health and competition performance, as athletes experience a 5% drop in performance per 2% drop in hydration. At its worst, dehydration leads to tying up, impaction colic, and other critical issues that are best avoided.
Horse Quencher’s proprietary blend of all natural grains and flavorings added to water make horses eagerly drink. Horse Quencher is also great to pair with electrolytes to increase acceptance and aid in recovery after exercise.