Horses Are Big Business in Indiana

Newsdate: Tue, 22 Nov 2011 - 07:42 am
Location: LAFAYETTE, Indiana

In a survey of the economic impact and health of Indiana state's equine industry conducted in spring 2011 and covering  2010 activity, the importance of the equine industry in Indiana becomes apparent.

Although many equine operators view their ventures as more hobby than business, and nearly 60 percent function without a business plan, the industry generates more than $2 billion a year in Indiana, according to the Purdue University study.

"This is the first time entrepreneurship has been surveyed," said Susan Conners, director of Purdue University Calumet's Equine Business Management program and lead author of the study of Indiana's horse shows, racetracks, and equine businesses and owners. "The data shows equine activity is a vital part of Indiana's economy."

Horse racing generates the most revenue, but people who enjoy riding and other equine-related activities for recreation comprise the industry's largest segment.

In addition to horses, the industry includes a wide range of goods and services: sales, breeding, racing, showing, boarding, riding lessons, labor, training, feed and supplements, tack, veterinarian care and supplies, farriers, facility maintenance, and fuel and transportation.  

Mark Russell, an animal sciences professor and Purdue Extension specialist in equine management, said the study helps create awareness of the industry within state and local government, businesses and even among horse owners. For example, he said recreational riders with one horse might not know that they are part of a multibillion-dollar industry.

"It creates awareness among industry participants and the rest of the state," he said.

Russell, a study co-author, said the findings also illustrate how local events, such as 4-H horse shows or exhibitions, can affect economic activity at the county level.

"They have both economic and educational benefits," he said.
The survey's health segment showed a modest improvement in the percentage of live foals born at 95 percent, compared with 85.5 percent in the previous survey in 2001, said study co-author Laurent Couetil, an equine veterinarian and professor of large animal medicine who researches performance-based problems at Purdue's Equine Sports Medicine Center. He credits this to better care, veterinary checks and vaccinations.

The biggest performance-related health issues are lameness and hoof injuries, some of which can be prevented just as in human athletes.

"Colic, the No. 3 cause of death, is a bigger research concern because we still don't understand a lot about what causes it," he said.  Also problematic are contagious respiratory diseases; outbreaks can shut down racetracks, horse shows and other events.

The next step is to determine how to best use the survey information. A series of public meetings in different regions of the state will be held early next year to discuss survey results and answer questions.
The survey report is available on the Purdue Equine Sports Medicine Center website at http://www.vet.purdue.edu/esmc

The survey was sponsored by Purdue Calumet's Equine Business Management program, the Purdue School of Veterinary Medicine and state equine organizations, including Hoosier Horse Park, Indiana Horse Council, Indiana Horsemen's Benevolent and Protective Association, Indiana Standardbred Association, Indiana Thoroughbred Owners and Breeders Association, and Quarter Horse Racing Association of Indiana.

Source: Purdue University

About the Author

Flossie Sellers

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As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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