Innovation Group Selected to Update AHC’s 2017 Economic Impact Study of the Horse Industry

Newsdate: Wed 02 November 2016 – 6:27 am
Location: WASHINGTON, DC

The American Horse Council Foundation (AHCF) has retained The Innovation Group to update the 2017 National Economic Impact Study of the Horse Industry in the US.

Updating economic facts important to the horse industry

Updating economic facts important to the horse industry

This will truly be a complete re-study of the entire horse industry and its impact, especially since demographic information of 18 years and under will be included as well as expanding to include equine welfare and therapeutic organizations.

“We are very pleased to have The Innovation Group undertake this study. They have done numerous economic studies in the gaming, recreation and leisure segments of the U.S. economy and have extensive experience in the horse industry,” said AHC President Julie Broadway.

“Their proposal suggested several avenues to approach the industry to get as much information and as broad a sampling as possible. We hope that the industry participates and responds, as we are confident the study results will be extremely valuable.”

“The Innovation Group and its team members are honored to have been selected for this major benchmarking work,” said Thomas Zitt, Executive Vice President of The Innovation Group. “We are eager to collaborate with the AHC and industry leaders in producing a comprehensive study.”

“Even though we say ‘update,’ this will truly be a complete re-study of the entire industry and its impact,” said Broadway. “Especially since we will now be including demographic information of 18 years and under; as well as expanding to include equine welfare and therapeutic organizations.

We anticipate data collection to start in March of 2017, with a completion date of October 2017.”

The 2005 National Economic Study established that the horse industry in all its segments, including racing, showing, and recreation, had a $102 billion effect on the US economy, involved 9.2 million horses, and supported 1.4 million full-time jobs.  

The study has been extremely helpful to the industry’s efforts in Congress and state legislatures and in documenting its size and diversity to the public, press and media.

The 1996 and 2005 National Studies were accomplished with the economic support and participation of many organizations and individuals in the horse industry.  â€œMany organizations, including the American Quarter Horse Association, the National Thoroughbred Racing Association, and the U.S. Equestrian Federation, have already pledged their support,” noted Broadway.  

“We hope other organizations and individuals will pledge to support the study again now that they have seen its value on many levels.”

The AHC is currently seeking pledges to begin work on the study. If you would like to contribute to the update of the national study, you can make a tax-deductible contribution to the American Horse Council Foundation here. For some Frequently Asked Questions about the study, please visit the AHC website here. Please contact the AHC at info@horsecouncil.org or 202-296-4031 if you have any questions.

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.  
 
The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen's associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

About The Innovation Group

The Innovation Group is a global research and advisory firm recognized throughout the gaming, entertainment and hospitality industry for quality analysis and accurate forecasts.  Multi-billion dollar companies, government entities, global financial institutions, professional associations and private equity investors are just a few of the client segments that have made prudent economic, financial, social and political decisions based on our analysis, advice and strategic support.

The firm’s data analysis arm, Innovation Analytics, uses technical expertise in statistics, econometrics, and big data to unlock business insights in management, strategy and marketing. 

About the Author

Flossie Sellers

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As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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