The Pegasus Television Network has launched its first two local broadcast channels, and is live and on the air in Houston (PegasusTV / KUBE 57.4) and in Fresno (PegasusTV / KFRE 59.3).
Utilizing random rotating blocks of equestrian programming during its first two weeks of broadcast, the young equestrian television network is now available to almost 7 million people representing about 3 million households. When PegasusTV launches later this week on Los Angeles' KDOC digital channel 56.4, the population and household reach will exceed 21 million people representing almost 10 million households.
The network's unique goal of delivering national horse-focused programming with customized marketing capability within each television market provides local equestrian communities with unprecedented opportunities for communication with its members as well as reaching out to the general public. Each local PegasusTV channel will deliver education and entertainment to its viewers as well as providing multiple platforms for industry exposure and involvement in the local and regional horse communities.
One of the key components of the network is the no-cost airtime provided on weekends to equestrian and ag-focused organizations and educational institutions, enabling them to reach members, students and interested individuals via free television.
Detailed information on how to find and watch Pegasus Television Network, as well as learning about content submission, advertising and investment opportunities can be found on the website.