Purina is thinking pink this fall as they gear up for its first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In September and October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage everyone to take action against the disease.
Purina’s Pink 50 campaign events will range from trail rides and barbeques to tack swaps, with each event sharing a common thread — to feed today for a difference tomorrow.
In addition to events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research.
Select equine feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds.