On December 19, 2011, what is hailed as "The most powerful horse business event of the year" will take place. Rethinking the Horse Business 2012 examines how the economy, the horse industry, and the Internet are affecting horse business owners.
It provides an eye-opening look at the future of the horse business. Key economic indicators within the horse industry are shared at the seminar. As well as reports on emerging international markets, innovative marketing strategies and introductions to several new horse business models.
Attendees will learn which areas of the equestrian community are growing and gain valuable insights into new market trends and opportunities within the equestrian niche.
The seminar features reports and opinions from a wide variety of equestrian associations, equine industry leaders and companies around the globe. Plus, survey results from hundreds of horse business owners including professional riders, instructors, horse trainers, breeders, and stable operators about the economic state of their businesses.
Last year, this survey uncovered some very interesting data. One significant insight was that the majority of horse professionals reported growth in new customers with an atypical decrease in profits.
While some decrease in profits could be attributed to an increase in expenses. It is likely that profits were also influenced by other data gleaned from the survey. Namely, the widespread decrease in horse sales and horse show attendance (traditionally two of the most profitable income streams for a horse business owners).
At Rethinking the Horse Business 2012, it will be interesting for listeners to discover if last year's growth in new customers resulted in increased horse sales, show attendance and/or increased profitability in 2011.
Horse professionals are the heart of the equine industry. They play an essential role in the welfare of the horse and the health of the horse industry as a whole. They are important advocates, educators, and sports figures that draw “newbies” into the equestrian community, provide hands on care to the horses, and facilitate the equestrian lifestyle for those already involved. The financial state of horse business owners is an important indicator of the future health of the equine industry as a whole.
Our belief is that when horse professionals are given the support they need to thrive, the industry flourishes and the welfare of the horse improves.
Rethinking the Horse Business provides industry specific information for horse professionals about the state of the economy and the equestrian marketplace. It is an annual event hosted by Equestrian Professional.com and provides a wealth of information geared solely towards helping horse professionals i.e. horse trainers, stable operators, riding instructors, breeders and professional riders navigate the current economy and identify the best paths for success.
The information presented at Rethinking the Horse Business is not available anywhere else. Last year, this event garnered nearly 1,000 registrants from around the world and provided survey results from over 600 horse professionals. This year, we hope to double those numbers.
The more horse professionals and horse industry leaders who participate in the survey and seminar reports, the more valuable the information will be for all horse industry businesses and associations.
Every reader of this press release plays an important role in the success of this event and the future of the horse industry. Please help us get the word out. We encourage you to publish this press release, share this page across your social networks and/or use the "tell a friend" link at the top of the page to forward it as an email to your horse professional friends.
Rethinking the Horse Business 2011 is free to all horse professionals and horse business owners. However, you must register to attend.