On January 19, 2015, Equestrian Professional.com will continue its popular horse business seminar series with Rethinking the Horse Business 2015.
Looking at the future of horse-related businesses
Rethinking the Horse Businessâ covers essential information about how the economy, horse industry demographics, and the Internet are affecting horse business owners.
Event: Rethinking the Horse Business 2015
Date: January 19th 2015
Time: 5:30 pm Pacific - 7:30 pm Central - 8:30 pm Eastern
Format: Simulcast- Attend via your phone or computer!
âRethinking the Horse Businessâ covers essential information about how the economy, horse industry demographics, and the Internet are affecting horse business owners. Horse professionals will gain important insights and strategies to help them succeed in the current business climate and beyond.
The seminar will address the following questions:
How is the economy affecting horse business owners and where is the horse industry going?
The seminar will feature reports from equestrian associations and survey results from hundreds of horse business owners including professional riders, instructors, horse trainers, breeders, and stable operators. Attendees will hear many different points of view and a summary of economic indicators from both the mainstream business world and directly from actual horse business owners.
There are some interesting Industry trends taking place in the horse industry. Gaining insight into these trends provides a distinct competitive advantage in strategic business planning.
How have the Internet and social media changed the horse business?
The Internet and especially the popularity of social media have created a gigantic shift in how businesses operate and market themselves. New business models and marketing strategies are emerging as horse professionals adapt to economic challenges and capitalize on the new opportunities that the internet provides.
We are seeing professional riders, trainers and barns expand into new markets and diversify their incomes in creative ways. Seminar attendees will learn what these new business models look like and examine a few potential pros and cons.
Next, the discussion will move to how the Internet has changed traditional marketing practices and horse owner education. We will discuss what these changes are and why they provide both powerful benefits and detriments to horse business owners.
The information shared at this event is absolutely cutting edge. If you are serious about your career as a horse professional and the success of your horse business â you canât afford to miss this seminar!
Equestrian Professionalâs Rethinking the Horse Business seminar provides horse professionals with a summary of what is happening globally in the horse business and then gives them the âinside scoopâ about new opportunities and marketing strategies.
This seminar is free to all horse professionals but you must register to attend.
Last year this event had nearly 1000 registrants. Be sure to sign up early! You can learn more at http://www.equestrianprofessional.com/public/1645.cfm