"Kentucky Uncovered," a new pavilion featuring Kentucky businesses and attractions, will be featured at this year's Rolex Kentucky Three-Day Event, Presented by Land Rover, April 24-27 at the Kentucky Horse Park.TOPS in Lexington, Lexington, Kentucky's most influential magazine, has joined with Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event, to host the new attraction and also to produce the Event's official "Entertainment, Shopping, and Dining Guide."
Riding the jumper obstacle course in the Rolex events
The Rolex Kentucky Three-Day Event features the world's best horses and riders vying for their share of $250,000 in prize money as well as a shot at the $350,000 Rolex Grand Slam of Eventing.
© 2014 by Ronald C. Yochum, Jr.
The Rolex Kentucky Three-Day Event is one of the world's most prestigious equestrian competitions and features the world's best horses and riders vying for their share of $250,000 in prize money as well as a shot at the $350,000 Rolex Grand Slam of Eventing.
Aside from the competition, the event features exquisite shopping in the Sponsor Village and International Trade Fair with almost 200 booths and tents displaying designer clothing, artwork, gifts, sport clothing, horse-related items, Event souvenir items and much more.
"More than 60,000 people attend Rolex Kentucky each year, generating more than $14 million of spending in the local community," said Lee Carter, EEI Executive Director. "Kentucky Uncovered and our official Entertainment, Shopping, and Dining Guide will be of great interest to these visitors and both present outstanding opportunities for Kentucky businesses looking to reach them. I can think of no better partner for these exciting attractions than TOPS in Lexington who is tapped into the Central Kentucky community as well as anyone."
"TOPS MAGAZINE and TOPSINLEX.COM are thrilled to be a promotional partner with one of the most prestigious and entertaining events in Central Kentucky," said Keith Yarber, President/Founder of TOPS In Lex. "The Rolex Kentucky Three-Day Event is one of many reasons Lexington is the Horse Capital of the World. Spectators enjoy amazing athleticism from horses and riders, surrounded by gracious hospitality, and the beauty of the Horse Park."
"I am delighted to be a part of this partnership between the Rolex Kentucky Three-Day Event and Tops in Lexington, said Lisa Sheehy, TOPS In Lexington Editor. "This exciting new event, Kentucky Uncovered, will showcase all the wonderful Kentucky products, services, restaurants, the high-spirited nightlife and more. This signature event will be the pride of the Bluegrass Region."
The Kentucky Reining Cup is held in conjunction with the Rolex Kentucky Three-Day Event and features the Adequan/USEF Open Reining National Championship and World Equestrian Games Selection Trial determining which horses and riders will represent the U.S. in the World Reining Championships at the 2014 World Equestrian Games in Normandy, France this summer.