New Identification Tool Makes Choosing a Horse Blanket a Cinch

Newsdate: Mon 30 September 2013 – 9:45 am
Location: EDISON, New Jersey

Have you ever found yourself wading through dozens of turnout blanket options at your local tack shop, online or in a catalog wondering which blanket is the right one for you and your horse’s needs? WeatherBeeta’s new Blanket Identification Tool (B.I.T.) removes the guesswork by helping to identify your horse’s ideal turnout blanket.

Keeping a horse warm with a winter blanket

Keeping a horse warm with a winter blanket

WeatherBeeta’s new Blanket Identification Tool - B.I.T. - removes the guesswork about which blanket will work best for your horse by helping to identify your horse’s ideal turnout blanket.

By answering approximately six easy questions, you will discover whether your horse is a Blanket Friendly, a Blanket Houdini or a Blanket Wrecker. After determining his or her personality type, you can view the WeatherBeeta blanket range or ranges that are most appropriate or answer a few more questions to narrow down the options to a specific blanket.

The online Blanket Identification Tool is available at WeatherBeeta and will be available on select retailer websites. Stores that carry the full range of WeatherBeeta turnout blankets will have a Blanket Identification Tool kiosk in front of the blanket display, and other stores will have a flipbook available.

“We are proud to be a leader in the industry with this innovative program,” said Michele Schnitzel, President of Weatherbeeta USA. “Our aim in creating the Blanket Identification Tool is to enhance our consumers’ experience by simplifying their blanket-buying decision process.”

To try out the Blanket Identification Tool, learn more about the full range of WeatherBeeta horse and dog blankets or to find a WeatherBeeta retailer.

About WeatherBeeta for horses:

WeatherBeeta was born more than 35 years ago when three dedicated and passionate equestrian devotees joined forces to embark on a goal to deliver high quality and innovative equestrian products. They envisioned a clear opportunity to provide durable, comfortable, lightweight and innovative horse blankets rather than accepting the traditional designs available at the time. WeatherBeeta pioneered the first synthetic horse blanket that is often imitated but never copied.

About the Author

Flossie Sellers

Author picture

As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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