New Product Supports Equine Digestive Health

Newsdate: Tue, 5 Jun 2012 - 06:32 am

Freedom Health LLC, manufacturers of SUCCEED® Digestive Conditioning Program®, announced the introduction of a new veterinary-only formula of the popular equine digestive supplement. The new veterinary formula, which will be available initially in an oral paste, will likely begin shipping in June.

Modern horse care and feeding

Modern horse care and feeding

New product will offer all the benefits of original SUCCEED, with additional ingredients to provide omega-3 fatty acids, and support the integrity of the mucosal lining of digestive tract.

The new veterinary-exclusive formula is designed to address the higher nutrient and energy levels of horses facing the most rigorous challenges of modern care and feeding. Marketed under the label “SUCCEED Veterinary Formula” (“SUCCEED VF”), the new product will offer all the benefits of original SUCCEED, with additional ingredients to provide omega-3 fatty acids, and to support the integrity of the mucosal lining throughout the digestive tract.

“We are looking forward to helping more horses, their owners and their veterinarians,” said John Hall, president and CEO of Freedom Health. “So many people struggle with their horse’s digestive health every day, whether they realize it or not. Modern feed and feeding methods, combined with other aspects of modern horse care, can keep horses from reaching their true potential, and may lead to larger health concerns. This new SUCCEED Veterinary Formula gives owners, trainers and veterinarians another weapon in this ongoing battle.”

The original SUCCEED® Digestive Conditioning Program®, introduced in 2004, is a unique, patented and natural daily supplement program. It was designed to provide ongoing support for equine digestive health, to enhance digestion and help avoid more serious health conditions common to horses kept in stalls, used in performance and fed processed grain feed. The new SUCCEED Veterinary Formula extends the SUCCEED family, giving veterinarians an exclusive offering for their equine patients requiring ongoing digestive health support.

SUCCEED VF joins the SUCCEED® Equine Fecal Blood Test™ (FBT) as products Freedom Health offers exclusively through the veterinarian channels. The SUCCEED FBT is a diagnostic aid designed to give practitioners a quick, stall side method to detect pathological conditions of the digestive tract in their equine patients, including gastric and colonic ulceration. Veterinarians can obtain both SUCCEED VF and the SUCCEED FBT through major veterinary supply distributors, including Butler Schein Animal Health, Milburn Equine, Webster Veterinary, MWI Animal Health, Midwest Veterinary Supply and Animal Health International.

The original SUCCEED formula will continue to be available at tack and feed stores, as well as veterinarians, across the United States. (SUCCEED is also available in the United Kingdom and a few other countries.)

SUCCEED is produced and distributed exclusively by Freedom Health LLC of Aurora, Ohio. The company is focused on finding, perfecting and delivering superior, innovative products that address real and significant health-related issues for animals and the people who care for them.

About the Author

Flossie Sellers

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As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.