Ruder Small Bioceuticals Collaborative Approach to Equine Products

Newsdate: Mon, 25 Feb 2013 - 09:55 am
Location: BERNARDSTON, Massachusetts

With ‘Innovation thru Collaboration ™’ as its guiding rule, Ruder Small Bioceuticals Inc. has launched to bring a collaborative approach to identifying new and exciting products for equine and companion animal markets, led by company President, Stacey P. Small, and Chief Executive Officer, James S. Ruder.

Innovative horse products

Innovative horse products

RS Bioceuticals was formed to bring targeted niche products, in categories that have traditionally been underserved or underrepresented, to equine and companion animal markets and health care.

“We are thrilled to work together again,” said Small. “Jim brings an unusual set of skills that you rarely find in today’s specialized work force, skills that compliment my background in design, product development and social media.”

“Stacey is highly respected in the animal industry, and besides her understanding of what animals and the people who love them need, her good name behind a product is unequaled in building confidence and trust,” said Ruder.  “I’ve been blessed for a second time to be her partner in another creative business effort.”

Ruder and Small, the ‘R’ and ‘S’ behind RS Bioceuticals, worked together in the late 1990’s, and again from 2005 to 2010, developing Equilite, Inc., manufacturer of the award-winning brand, Sore No-More, until it was acquired by Novus International in 2009.  “We have many years of experience working together and share a renewed excitement over RS Bioceutical’s recent brand acquisitions.  We cannot wait to introduce horse and pet owners to the products we have discovered that truly show American innovation at its best.”

About RS Bioceuticals

RS Bioceuticals was formed to bring targeted niche products, in categories that have traditionally been underserved or underrepresented, to equine and companion animal markets and health care.  The RS Bioceuticals team of industry professionals represents more than a century’s worth of collective experience.  

Let RS Bioceuticals work with you. To learn more call 877-288-1760

About the Author

Flossie Sellers

Author picture

As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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