Newsdate: Tue 4 February 2014 – 7:50 am
Location: EAST LONGMEADOW, Massachusetts

The 122-year history behind Absorbine®’s dedication to horse care is largely rooted in grooming excellence. ShowSheen® Hair Polish & Detangler revolutionized the grooming category when it was introduced, and now it celebrates 40 years of keeping coats healthy and manes and tails tangle-free.

Keeping coats healthy and manes and tails tangle-free since the 1970’s

ShowSheen® Hair Polish & Detangler revolutionized horse grooming and is now considered the #1 selling hair polish in more than 25 countries.

This classic grooming aid is considered the #1 selling hair polish in more than 25 countries around the world, and maintains its reputation as a top-quality tack box necessity for horse owners.

The tradition of shiny, ribbon-winning horses that ShowSheen has brought to the show ring since the 1970’s is unprecedented,  but even more widely recognized is the overall healthy glow that the product creates for all kinds of horses  on a daily basis.

Using ShowSheen for everyday grooming keeps manes and tails free from knots, tangles, and burrs, repels dirt and dust to make grooming easier, and conditions and strengthens hair for healthy, full manes and tails. Whether in the show ring, on the trail, or out in the pasture, ShowSheen helps horses look and feel their best every day.

In the 40 years that Absorbine has owned the ShowSheen brand, several innovations have been made to offer today’s horse owners a full grooming system.  The original ShowSheen Hair Polish & Detangler remains the effective, reliable product that grooming experts trust, now with nourishing Pro-vitamins to condition the coat and silk proteins to help strengthen mane and tail hair.

The formula is also available in a convenient continuous spray as ShowSheen Finishing Mist, which is perfect for last minute touch-ups. ShowSheen Detangler Gel was developed to target the toughest knots and mats, and is fortified with vitamin E to condition and moisturize hair. ShowSheen 2-in-1 Shampoo & Conditioner simplifies bathing, revitalizes the hair, and the pH balanced formula with no parabens or sulfates is gentle on a horse’s skin.

ShowSheen Stain Remover & Whitener uses Oxi-Eraser® stain lifters to remove spots and make whites brilliant. The ShowSheen family of products offers this wide range of solutions for easy grooming and stunning horses.

As ShowSheen celebrates its 40th anniversary this year, be on the lookout for useful grooming tips from Absorbine, contests, and exclusive offers on ShowSheen products.

“Over the last 40 years, ShowSheen has truly become a staple in barns and stables around the world, and we are proud to see this brand continue to be a stand-out in the grooming category,” says Chris Jacobi, General Manager, Equine Division at Absorbine. “We are grateful for all the support our product has received from horse owners over the years, and are excited to celebrate this milestone.”

To get grooming tips grooming, learn more about the complete line of ShowSheen products, and find a retailer.

About W. F. Young / Absorbine

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products and Hooflex® hoof care – that improve wellness and enhance the quality and enjoyment of life for people and their animals.