SmartPak Introduces Cutting-edge Formulas

Newsdate: Thu, 6 Oct 2011 - 08:17 am
Location: PLYMOUTH, Massachusetts

 SmartPak, the nation’s leading equine direct marketer, has added two cutting-edge formulas to its already extensive SmartSupplements line – SmartFlex IV Ultimate and SmartFlex Rehab. With these two additions, the SmartFlex line now includes seven levels of support, each of which targets a horse in a different life stage or degree of work.

The seven SmartFlex formulas are just one portion of the SmartSupplements line, which includes over 60 supplement solutions, ranging from calming to hoof supplements and much more.

Though they are new to the market, the two SmartFlex formulas are already receiving positive feedback. Many Team SmartPak riders, including 2010 USEF Equestrian of the Year Tom McCutcheon, and grand prix show jumping rider Christine McCrea, have already switched their top horses over to SmartFlex IV Ultimate.

SmartFlex Rehab has already received several 5-star reviews, with one customer noting, “I am quite excited about this product. I am just bringing my [Thoroughbred] back into work after a year off…[SmartFlex Rehab is] just what he needs!”

SmartFlexIV Ultimate was designed to offer uncompromising joint and connective tissue support for elite performance horses in intense work. This unrivaled formula contains a powerful combination of traditional ingredients and innovative joint health solutions. Optimal levels of Glucosamine, Chondroitin Sulfate, Hyaluronic Acid, Cetyl Myristoleate, MSM, Silica and Collagen combine to support joint, tendon, and ligament health.

These ingredients are enhanced by Resveratrol, the potent antioxidant found in red grapes, and BerryPlex™, SmartPak’s exclusive super fruit blend. Together these ingredients help neutralize the damaging free radicals that are released during times of stress or heavy activity.

SmartFlexRehab is a unique formula designed to assist the healing process by focusing not only on joint and connective tissue health, but also supporting a healthy inflammatory response. The ideal choice for horses in rehabilitation, SmartFlexRehab contains Glucosamine, Chondroitin Sulfate, Hyaluronic Acid, Silica, Collagen and essential amino acids for joint health and connective tissue recovery. It includes MSM, Omega 3 fatty acids and herbs including Devil’s Claw, Yucca, and Curcumin to support a healthy inflammatory response.

Lastly, it provides the potent antioxidants Vitamin C, Grape Seed Extract, Super Oxide Dismutase, Citrus Bioflavonoids and Quercetin, to combat the oxidative stress associated with recovery.

“Like all of our SmartSupplements, we’ve worked hard to make sure these new SmartFlex formulas really are smarter,” said Jessica Normand, SmartPak’s Director of Supplement Marketing. “We truly believe that a joint supplement providing a better fit will translate into better results than a ‘one-size-fits-all’ formula.

We’ve followed this targeted approach since we launched the SmartFlex line back in 2005, and over the years thousands of horse owners have reported outstanding results. We’re confident that whether you have a young dressage prospect, elite grand prix jumper or retired western pleasure horse, a joint supplement that meets his specific needs really can make all the difference.”

About SmartPak Equine

Founded in 1999, SmartPak Equine is the country’s largest online and catalog retailer serving the needs of the active and engaged horse owner. The patented SmartPak™ supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly.

SmartPak’s diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment.

A seven-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc 500 list. SmartPak’s customer service has received an “Excellent” rating from STELLAService, a leading independent reviewer. In 2011, SmartPak was awarded the Bizrate Circle of Excellence Platinum Award. SmartPak is backed by Waltham, MA-based North Bridge Growth Equity.

About the Author

Flossie Sellers

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As an animal lover since childhood, Flossie was delighted when Mark, the CEO and developer of EquiMed asked her to join his team of contributors.

She enrolled in My Horse University at Michigan State and completed a number of courses in everything related to horse health, nutrition, diseases and conditions, medications, hoof and dental care, barn safety, and first aid.

Staying up-to-date on the latest developments in horse care and equine health is now a habit, and she enjoys sharing a wealth of information with horse owners everywhere.

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