Norbrook Laboratories Ltd has relaunched their website with a clear focus on veterinary technical support, farmers and pet owners.
Animal healthcare is a key feature of the new site with sections dedicated specifically to Farm Animal Healthcare, Equine Healthcare and Pet Healthcare. Each section will feature articles and information on relevant issues in addition to help and support on Norbrook’s animal health pharmaceutical product ranges.
“Animal Healthcare is a massive area within which there are a range of very different users and requirements,” explains Alanna Carty, European Marketing Director. “On our new website, we have categorised three specific groups - Farm Animals, Horses and small companion animals or pets. Users can now easily navigate directly to the specific area they are interested in and obtain the information they need in an instant. In addition, we have included articles and information on relevant topics eg Bovine Respiratory Disease or Arthritis in cats and dogs which will help animal health carers to keep abreast of key issues in what is a fast-changing environment”
The new site also incorporates a Veterinary Technical Support section dedicated to veterinarians and veterinary nurses along with Practice Managers. “Time is a precious commodity for Veterinarians and Veterinary Nurses,” continues Ms Carty. “They need information on drugs and treatments as quickly as possible and our new website has been designed to meet this need. Our quick search allows vets and assistants to quickly identify products they may wish to use and our full Product Compendium is also available online.”
Norbrook® is very proud of the fact that it is the only company in the world which is licenced by the United States Food and Drugs Administration to manufacture sterile injections for veterinary use outside the USA and import them for sale in USA territory. This is an exceptional achievement which underlines not only the company’s outstanding manufacturing capabilities in Northern Ireland but also its unparalleled knowledge and expertise in regulatory and licencing requirements.
Norbrook Laboratories Ltd’s new look website was launched on 17th July 2011. Articles and new information will be added regularly. “Our website will be a dynamic platform from which users can gain relevant and topical information,” adds Ms Carty. “We have some very exciting additions planned for the near future including a Veterinary Excellence Tool iPhone app which we will be launching soon.